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                        "The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business," Rocket CEO Varun Krishna says in detailing how AI will power growth. 
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                        For the real estate and mortgage industries, it remains to be seen how the new course the Trump administration has set for Fannie and Freddie will impact homebuyers. 
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                        CEO Jeremy Wacksman told Inman the portal is focused on "ourselves and what we can control." Zillow also said Thursday that 80 percent of home transactions involve one of its products 
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                        The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. 
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                        FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. 
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                        AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down how to balance the onset of AI with the personal value and expertise you offer […] 
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                        Attorneys for Redfin called Compass' request for documents related to its stalled private listings ban amounted to a "fishing expedition." A judge later denied Compass' request. 
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                        The drop in monthly payments, Redfin reported, followed a decrease in mortgage rates, with 30-year fixed-rate mortgages ultimately hitting a 2025 low of 6.12 percent on Tuesday. 
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                        Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. 
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                        Spiritual encounters don't just happen in ghost stories — some of Inman's staff have witnessed them first-hand in their own homes. 
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                        The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. "You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you." 
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                        The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. 
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                        After the Federal Reserve approved the second rate cut of the year, mortgage rates moved in the opposite direction as investors who fund most home loans worry about inflation. 
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                        Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and "walled garden" ecosystems. 
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                        Rates on 30-year fixed-rate mortgages hit another 2025 low on Tuesday, dropping to 6.12 percent, nearly a full percentage point lower than January. Rates now have less room to come down. 
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                        U.S. Census data highlights which housing markets see homeowners spending the largest (and smallest) portions of their monthly income on housing. 
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                        Zillow's second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. 
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                        Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now. 
