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Meet Laura Leighton
Local Knowledge, marketing savvy and shrewd negotiating skills round out the attributes everyone wants in their REALTOR. But there’s another, oft-overlooked characteristic that is vital to a successful salesperson. And it’s a quality Laura Leighton possesses in spades-lightening skills. The Ontario native further sharpened her already intuitive abilities of understanding and addressing her client concerns as the owner of a successful business for 17 years in Stuart, Florida.
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This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise.
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If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing.
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It is possible to tell when your real estate business is going off-course before it’s too late. By keeping your fingers on the pulse of your business, you can evaluate often and adjust your course.
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